Smart Moves: OMOWAY Bets Big on Indonesia with Local Roots and Bold E-Mobility Vision

Adsentro | JAKARTA, Indonesia – July 28, 2025 – OMOWAY, a fast-rising smart e-motorcycle startup founded by former XPENG Motors executives, is diving headfirst into the Indonesian market just weeks after its June 20 launch. With a focus on local manufacturing, sustainable innovation, and a deep understanding of local riding culture, OMOWAY is setting the stage for a game-changing rollout of its first mass-production model in 2026.

What’s New?
OMOWAY isn’t treating Indonesia as just another market—it’s anchoring its global operations here. Backed by serious funding and an ambitious founding team, the company is already building out a localized supply chain and negotiating with major Indonesian dealership groups to establish a solid sales and service ecosystem ahead of its 2026 product launch. The company has also begun testing its OMO X prototype on Jakarta’s challenging roads, working to tailor its smart features to the unique conditions of Indonesian traffic and climate.

Tailoring Tech for the Streets of Jakarta
OMOWAY’s flagship prototype, the OMO X, is equipped with HALO—its full-domain smart architecture that includes self-balancing, Adaptive Cruise Control (ACC), and driver assistance tools like automated parking and one-touch summon. But the company isn’t stopping at flashy features. Its engineers are fine-tuning the system to tackle Indonesia’s real-world riding issues: low-speed congestion, wet weather, and rider fatigue. An industry-first Collision Assist Braking (CAB) system also aims to raise the bar on two-wheeled road safety.

“Our HALO Pilot system is being tested to handle Jakarta’s daily grind with ease,” shared one OMOWAY product lead. “These aren’t just luxury features—they’re designed to improve everyday mobility, reduce fatigue, and make e-riding smarter and safer.”

Homegrown Talent, Homegrown Impact
OMOWAY’s localization strategy goes far beyond product tweaks. The company is rapidly expanding its Indonesian workforce, investing in training programs to develop expertise in areas like production, quality control, and R&D. This isn’t a pop-up factory plan—OMOWAY is betting on long-term talent development as a key to its success.

“Indonesia is more than our launchpad. It’s where we’re putting down roots,” said Yulong Chen, General Manager of OMOWAY Indonesia. “We’re not just creating jobs—we’re building future industry leaders.”

OMOWAY is also engaging with local suppliers to build a durable domestic supply chain and is actively planning production and assembly operations within Indonesia to strengthen its economic impact.

Driving Green, Driving Smart
OMOWAY’s commitment isn’t only to tech—it’s also to sustainability. The company sees Indonesia’s shift away from fuel-powered motorcycles as a major opportunity to push eco-friendly, intelligent transport forward. Founder Todd He emphasized the brand’s mission to “drive intelligence and sustainability globally,” aligning with global green goals while tackling local transportation challenges.

As part of its broader social responsibility vision, OMOWAY plans to launch programs that encourage safer, more responsible riding habits among users in the country.

About OMOWAY
Founded by original XPENG co-founder Todd He and fellow ex-executives John Jiao and Yulong Chen, OMOWAY blends cutting-edge electric vehicle tech with an emphasis on smart features and sustainable design. With backing from major investors including Hongshan (Sequoia China), ZhenFund, and HUI Capital, the team is leveraging their deep automotive experience to reimagine e-mobility—starting with Indonesia.

Source: PR Newswire