September 13, 2026

Wilcon Depot Drives Philippine Retail Home Shopping Forward

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Adsentro | via Retail Asia | Wilcon Depot Drives Philippine Retail Home Shopping Forward | Wilcon Depot’s realistic VR experience lets clients browse its broad product selection from home.

The Philippines’ biggest home improvement and construction supplies retailer’s Virtual Reality Store is changing retail house shopping.

Wilcon Depot won Digital Initiative of the Year – Philippines at Retail Asia Awards 2023. The Wilcon Virtual Reality Store Experience, which gives clients a personalized and immersive shopping experience like never before, won the award.

Wilcon noticed that Virtual Reality (VR) may improve its customers’ buying process because it has becoming increasingly popular in the business for improving customer engagement and redefining how customers shop.

Wilcon Depot received the prestigious Digital Initiatives of the Year – Philippines award at the Retail Asia Awards, for its innovative digital efforts that have truly revolutionized the retail landscape. Photo (L-R) Wilcon Depot President and CEO Lorraine Belo-Cincochan and SEVP-COO Rosemarie Bosch-Ong accepted the plaque as the company’s representative.

Wilcon’s Virtual Reality Store Experience, launched during Worldbex at the World Trade Center in the Philippines, is an interactive 360° VR immersive tour that lets visitors explore Wilcon Depot’s endless product selection using VR headsets.

This interactive shopping experience elevates the customer experience beyond brick-and-mortar stores and sets a new benchmark for brand distinctiveness. It also makes it easier for clients to shop Wilcon’s extensive variety of trusted and high-quality local and international brands from home.

Wilcon wants to build an emotional and tangible connection between its customers and the brand, therefore the Wilcon VR Experience lets customers experience Wilcon Depot from home. The immersive virtual atmosphere resembles being in the store, even from their couches. It’s like experiencing a magical vacation inside Wilcon Depot Balintawak, Wilcon’s largest store with the most products. This experience lets customers discover new and exciting items inside Wilcon Depot using VR Technology and browse the wide selection of trusted local and international brands with high-quality features and services.

The Wilcon VR Store Experience fulfills its promise to give Filipino homeowners and builders worldwide a world-class shopping experience. Customers can shop the Wilcon Online Store at shop.wilcon.com.ph or any Wilcon store.

Wilcon Depot is trusted by Filipino homeowners and builders. Wilcon Depot is the go-to place for home building and improvement with 45 years of experience. Wilcon has an endless assortment of Tiles, Sanitarywares, Plumbing, Furniture, Home Interior, Building Materials, Hardware, Electrical, Appliances, and DIY products.

With the Wilcon VR Store Experience, homeowners and builders nationwide can browse the latest Wilcon brand anywhere: http://wilcon.com.ph/vrstoreexperience.

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